Archive for February, 2014

Ruckus Wireless: SPoT the Benefits for Everyone

Wednesday, February 12th, 2014

With accurate indoor positioning, organizations across nearly every vertical market can now create the right indoor contexts for marketing campaigns, develop comprehensive footfall analysis, and provide varied forms of digital concierge services to customers and employees. The Ruckus SPoT Cloud-based location service uniquely delivers a wide range of valuable real-time and historical analytics based on actual client location.

Within retail environments, retailers can use SPoT to quickly determine the ratio of new visitors to repeat visitors, measure dwell times, and analyze shopping patterns, using both historical and real-time client data. Armed with this information, companies can gain a good indication of customer retention, and take action to improve their business and network performance.

For the hospitality industry, Ruckus SPoT can be used with existing loyalty programs to improve the customer satisfaction score of hotels by improving service delivery times for guest needs. Loyalty member customers can benefit from on-device features such as automatic check-ins, way finding and indoor navigation, as well as instant coupons.

Within healthcare environments, Ruckus SPoT provides a myriad of mission-critical benefits to critical care facilities, such as navigating via a mobile application that allows employees and visitors to seamlessly find their way through complex facilities, saving valuable time, especially in emergency situations. Additionally, management personnel can more effectively plan and distribute resource utilization, significantly helping increase a healthcare organization’s overall efficiency and effectiveness.

For public venues — such as airports, convention centers, stadiums, theme parks and cities — Ruckus SPoT provides location-based services for real-time crowd control, provides location-based information to hurried travelers, and provides an intelligent way for travelers to traverse these large areas.

Ruckus SPoT provides public transit operators with real-time passenger and traffic information, to help enable better efficiency in scheduling and dispatching, as well as providing improved facilities and crowd management.

Within the education market, the Ruckus SPoT service is ideal for identifying where students and staff are located at any time. This gives schools the ability to create innovative mobile applications that, for example, push information, such as electronic text books and other digital curriculum, at desired times and locations.

Ruckus SPoT also provides full end-to-end encrypted data communication, and includes the tools necessary for companies and network operators to manage the privacy of users on their networks. These tools include authentication, MAC address hashing, and secure API access with authentication for ecosystem partners.

For more information please contact

To view the original article published by Ruckus visit their press centre.


Ruckus Hits the Spot with the Industry’s First Cloud-Based Smart Positioning Wi-Fi Location Service

Wednesday, February 12th, 2014

Ruckus Wireless, Inc. (NYSE: RKUS) today unveiled the Ruckus Smart Positioning Technology (SPoT™) service, the industry’s first Cloud-based Smart positioning location-based service (LBS) that gives carriers/service providers and enterprises the ability to deliver a wide-range of value added services over Ruckus Smart Wi-Fi networks to help increase their profitability while enhancing their users’ online experience.

According to the U.S. Environmental Protection Agency (EPA), approximately 87% of people’s time is currently spent indoors. By 2017, ABI Research estimates that the indoor locations services market will eclipse $2.5 billion.

Unlike other industry solutions offered to date, Ruckus SPoT combines unique advantages, such as being completely Cloud-based, and offering improved accuracy and performance more cost-effectively. While other location analytics technologies are proprietary and limited to users that have an on-premises location appliance, Ruckus SPoT is completely Cloud-based and offers APIs for third party developers. Venues with Ruckus Smart Wi-Fi installed do not need any additional hardware to be “Location Intelligent” and can immediately take advantage of third party analytics and mobile application offerings if preferred.

Embedded with a patented Indoor Positioning Algorithm gained from the company’s recent acquisition of YFind Technologies, new and existing Ruckus Smart Wi-Fi access points are now capable of powerful and accurate client positioning for indoor or dense urban environments, where GPS doesn’t always work.

By knowing where clients are located, companies are able to help them get wherever they need to go, making the network experience better for them, or use data from their location to optimize their experience. In addition, network operators can deliver location-relevant content to users based on their proximity to points of interest, including timely retail offers—even security and safety notices.

With the skyrocketing popularity of Wi-Fi driven by a new age of Wi-Fi-enabled smart devices, new requirements have emerged for an indoor GPS-like positioning service that uses Wi-Fi to enable value-added services. Though today’s cellular technologies support outdoor location services, they don’t always work well or sometimes even at all indoors, due to the inability of cellular signals to extend into buildings well. Ruckus Smart Wi-Fi coupled with advanced LBS technology is an ideal solution to this problem.

The Ruckus SPoT smart positioning solution includes the following components:

  • SPoT Positioning Engine — pinpoints in real time a user’s location in any indoor environment;
  • SPoT Location Analytics Dashboard — delivers a rich set of client location information, and;
  • SPoT Engagement Tools — including an SDK and a set of APIs to power a new generation of mobile apps. These tools empower developers to build “Location Intelligent” features into a new generation of mobile applications.

To view the original post by Ruckus Wireless visit the Ruckus Wireless website.

Learn about Ruckus and 11AC

Wednesday, February 12th, 2014

We will be running two webinar sessions with Scott Reeves, the Ruckus Wireless Technical Director in EMEA, looking at Ruckus Wireless and also 802.11AC technologies. There will also be an opportunity to ask him any questions that you have on either subject.

There are currently two sessions:

• Wednesday 19th Feb at 10.30 – Register

• Wednesday 26th Feb at 10.30 – Register

The sessions are due to go on for about one hour, Scott is a great presenter and extremely knowledgeable with wireless and Ruckus. If you’re currently looking at or will be looking at a new wireless solution and considering Ruckus, it will be well worth a listen.

If you are interested in registering follow the links above and fill in the registration form.

Any problems or questions, please email me at